Discuss the Unique Differences a Firm May Face When Marketing

Question

Examlex · Accepted Answer

The Answer is There are a number of unique factors including:
- Different characteristics of buyers: While this is generally more important with consumer goods, cultural norms can be important in aspects such as negotiation and procurement decisions.
- International market potential: The level of international development and industrialisation can influence demand for industrial products.
- Targeting decision makers: It can often be difficult to determine who is involved or needs to be involved in the decision-making process.
- Government control: Government can be significant purchasers of industrial goods but can also exercise control over supply for security, protectionist, political or revenue reasons.
- Service support: Some countries are not able to provide high levels of service support.
- Direct contact between buyer and seller: The use of intermediaries can result in a reduction in control over the marketing of industrial goods.
- Terms of sale: Contract terms may extend beyond price and include credit terms, outsourcing and countertrade proposals.

Discuss the Unique Differences a Firm May Face When Marketing

Definitions: