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When Entering the Overseas Market with a Particular Product It

question 47

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When entering the overseas market with a particular product it is necessary, at times, to change the brand name. Which of the following is a reason a company may decide on this change?


Definitions:

Restructuring

The act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable or better organized for its present needs.

Organizational Change

The process through which companies undergo transformations in their structures, strategies, operational methods, technologies, or cultures to adapt to internal and external pressures.

Systematic Change

A change that impacts an entire system, often involving significant restructuring or transformation of processes, policies, or practices.

Work Redesign

A medium-term strategy in which organizations focus on work processes and assess whether specific functions, products, and/or services should be eliminated.

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