Firms Operating in a Number of Markets Can Choose Which

question 46

Multiple Choice

Firms operating in a number of markets can choose which of the following brand name strategies?

• A) Use the company name as a brand name.
• B) Modify the brand name in each market.
• C) Use the same brand name worldwide.
• D) Use different brand names in different markets.
• E) All of the above.

---

Definitions:

Representative

An individual who is elected or chosen to speak, act, or make decisions on behalf of a larger group.

Interviewed

A process where individuals are asked questions to obtain information, insights, or opinions.

Canadian Adults

Individuals over the age of majority living in Canada, participating in its society, culture, and economy.

Concentrated

Characterized by a high density or intensity of a particular attribute or component in a small area or volume.