Which of the Following Statements Is FALSE

question 1

Multiple Choice

Which of the following statements is FALSE?

• A)In high context cultures communications should state the obvious rather than imply it
• B)Major constraints in international marketing communication include language difficulty, marketing acceptability and media availability
• C)In low context cultures the written word is more important than the social context that surrounds a communication
• D)Translation of words from one language to another does not guarantee that the same message is being communicated
• E)To minimise the impact of culture on international marketing communication it is necessary to establish a common frame of reference