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In a large country such as India, which strategies would you use if you were developing a promotional campaign for a generic product to gain the strongest reach?
Socialization
The process through which individuals learn and adopt the norms, values, and behaviors appropriate to their society or social group.
Cultural Capital
The non-financial social assets that promote social mobility, including education, intellect, style of speech, dress, or physical appearance.
Symbols
Objects, figures, or colors used to represent ideas, concepts, or other abstractions.
Concrete Sensations
Direct and tangible feelings or perceptions derived from physical stimuli.
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