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When implementing a marketing 'push' strategy, which of the following should a firm include in the promotional component of its marketing mix?
Ending Inventory
The value of goods available for sale at the end of an accounting period, calculated before the next period's inventory is added.
Net Income
The net income of a company once all costs and taxes are subtracted from its revenues.
Overstatement
The exaggeration of income, assets, or worth in financial reporting.
Freight-out Costs
Expenses associated with the delivery of merchandise from a seller to a buyer; also known as shipping costs or delivery expenses.
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