The Product/service-Based Approach to Strategic Planning

question 52

Multiple Choice

The product/service-based approach to strategic planning:

• A) is most common in practice.
• B) tends to be short-term in focus.
• C) is most appropriate when a new product is being developed.
• D) all of the above.
• E) options A and B only.

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Definitions:

Nasdaq 100

An index representing the 100 largest non-financial companies listed on the Nasdaq stock exchange, based on market capitalization.

Diversified Portfolio

An investment portfolio that contains a mix of assets with different characteristics like stocks, bonds, and commodities to minimize risks.

ETFs

Exchange-Traded Funds, investment funds that are traded on stock exchanges much like stocks and typically track an index, a commodity, bonds, or a basket of assets.

Russell 2000

An index measuring the performance of approximately 2,000 smallest-cap American companies in the Russell 3000 Index, which represents the entire U.S. stock market.