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How Has the Growth of the Internet Changed Distribution Approaches

question 22

Essay

How has the growth of the internet changed distribution approaches for firms looking to expand internationally? What opportunities and threats do these changes present? Use examples in your discussion.


Definitions:

Shortage

A condition in which the amount of a good offered for sale by producers is less than the amount demanded by buyers at the existing price. An increase in price would eliminate the shortage.

Price Ceiling

A legal maximum price that can be charged for a good or service, above which it cannot rise, often set by government.

Shortage

A market condition in which the demand for a product exceeds its supply at a particular price.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good consumers are willing and able to buy.

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