Examlex
Industry analysis was popularized by Michael Porter.
Required Rate
The minimum return an investor expects to achieve by investing in a particular asset, also known as the required rate of return.
Expected Rate
The return that an investor anticipates or estimates will be achieved over a certain period on an investment.
Demand
The quantity of a good or service that consumers are willing and able to purchase at various prices during a given time period.
Equilibrium
Equilibrium in economics is the point where supply equals demand for a product, resulting in stable prices and volume of sales.
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