An Example of the Promotion Variable of the Marketing Mix

question 11

Multiple Choice

An example of the promotion variable of the marketing mix is

• A) advertising.
• B) discounts.
• C) location.
• D) services.
• E) quality.

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Definitions:

Neolin

A Delaware prophet who, in the 1760s, advocated for Native American unity and cultural revival as resistance against British colonial rule and encroachment.

European Technology

Refers to the technological advancements and innovations developed in Europe, particularly those during the Industrial Revolution, which had a significant impact on global development, industry, and society.

Seven Years' War

A global conflict that took place between 1756 and 1763, involving most of the great powers of the time and affecting Europe, North America, Central America, the West African coast, India, and the Philippines.

Rapidly Expanding Empire

Refers to a quick growth in the territorial size and influence of an empire, often seen through colonization, conquest, or annexation.