In the Development of a SFAS Matrix, the First Step

question 102

Multiple Choice

In the development of a SFAS matrix, the first step is to

• A) enter the ratings of how the company's management is responding to each of the strategic factors.
• B) calculate the weighted scores.
• C) list the most important EFAS and IFAS items.
• D) indicate short-term goals for the duration.
• E) enter the weights for all of the internal factors.

---

Definitions:

Emotional Advertising Appeal

A tactic in advertising that uses emotion to make a connection with the audience, influencing their purchasing decision.

Consumer and Brand

The relationship and interaction between the purchaser of goods or services and the reputation or image of the products offered by a company.

Emotional Bond

Refers to the deep connection and feelings of attachment between a brand and its customers, often leading to long-term loyalty.

Advertising Budget

The amount of money allocated by a business for promoting its products or services through various advertising media over a specific period.