In a TOWS Matrix, WT Strategies

question 63

Multiple Choice

In a TOWS Matrix, WT Strategies

• A) are generated by thinking of ways in which a company or business unit could use its strengths to take advantage of opportunities.
• B) attempt to take advantage of opportunities by overcoming weaknesses.
• C) are basically defensive and primarily act to minimize weaknesses and avoid threats.
• D) consider a company's or unit's strengths as a way to avoid threats.
• E) are ways to get strategists to think "out of the box."

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Definitions:

Launch Cost

The total expenses associated with the introduction of a new product or service to the market, including research, marketing, and any initial operational costs.

GEO

refers to Geographical Information Systems (GIS), which are systems that capture, store, manipulate, analyze, manage, and present spatial or geographic data.

LEO

Low Earth Orbit, denoting satellites that orbit the Earth at altitudes between 160 to 2,000 kilometers.

MEO

Medium Earth Orbit, referring to satellites that orbit the earth at altitudes of 2,000 to 35,786 kilometers, used for communications and navigation.