Which Strategy Did Delta Choose When It Acquired Northwest Airlines

question 63

Multiple Choice

Which strategy did Delta choose when it acquired Northwest Airlines to obtain access to Northwest's Asian markets?

• A) a retrenchment strategy using horizontal integration through internal means
• B) a horizontal integration strategy
• C) a stability strategy using concentric diversification
• D) a growth strategy using vertical integration through external means
• E) a retrenchment strategy using a concentration method

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Definitions:

Advertising Campaigns

Organized series of promotional messages with a unified theme, intended to reach a particular target audience to achieve specific objectives.

Interorganizational Conflict

Interorganizational conflict occurs between organizations.

Unions

Organizations formed by workers to protect their rights, improve their working conditions, negotiate wages, and address grievances with employers.

Arbitration

A method of conflict resolution where a neutral third party makes a binding decision to resolve a dispute between two parties.