According to Campbell,Goold,and Alexander,when Parent Companies Create More Value Than

question 24

Multiple Choice

According to Campbell,Goold,and Alexander,when parent companies create more value than any of their rivals would if they owned the same businesses,they have

• A) multi-point competition.
• B) strategic advantage.
• C) parenting advantage.
• D) portfolio analysis.
• E) no real advantage.

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Definitions:

Web Server

A software or hardware that uses HTTP (Hypertext Transfer Protocol) to respond to requests from clients, delivering web pages to browsers.

Market Segmentation

Involves aggregating prospective buyers into groups, or segments, that have common needs and will respond similarly to a marketing action.

Prospective Buyers

Individuals or entities that are potential customers, showing interest in purchasing a product or service.

Marketing Action

Any initiative or step taken by a company to promote its products or services, aiming to achieve specific marketing objectives.