Examlex
A consumer researcher who examines consumers' lifestyles and personalities is studying ________.
Sexual Orientation
An inherent or immutable enduring emotional, romantic or sexual attraction to other people, which can be towards the same gender, opposite gender, both, or neither.
Continuum
A continuous sequence, range, or expanse that is measured or graded and from which intermediate instances are not distinctly different.
Alfred Kinsey
An American biologist and sexologist, known for his research into human sexuality and the Kinsey Reports.
7-Point Scale
A type of rating scale with seven options, often used in surveys to measure attitudes or responses.
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