Which Theory Suggests That Consumer Expectations of Achieving Desirable Outcomes

question 64

Multiple Choice

Which theory suggests that consumer expectations of achieving desirable outcomes motivate behavior?

• A) drive theory
• B) role theory
• C) expectancy theory
• D) equity theory

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Definitions:

Customer Relationship Management

A strategy in business that focuses on developing and maintaining lasting relationships with customers to enhance loyalty and retention.

Types of Customers

Refers to the different categories or segments of customers each with their own specific needs, behaviors, and characteristics.

Net Promoter Score

A metric used to gauge the loyalty of a firm's customer relationships, based on how likely customers are to recommend the company to a friend or colleague.