Researchers Who Argue That the Field of Consumer Behavior Should

question 10

Multiple Choice

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ________.

• A) have a market-oriented focus
• B) aim to apply knowledge to increasing profits
• C) focus on understanding consumption for its own sake
• D) be judged in terms of its ability to improve marketing practices

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Definitions:

Adaptability

The ability to adjust to new conditions or environments, demonstrating flexibility and resilience.

Cognition

Gaining understanding and knowledge through the processes of thought, life experiences, and sensory engagement.

Conditioning

A method of altering behavior in which an individual learns to connect a previously neutral stimulus with a behavior they want to adopt.

Association

The process by which the mind links ideas, objects, or sensations together in the memory or imagination.