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Who Are "Born-Again Christians," and Why Are Marketers Interested in This

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Who are "born-again Christians," and why are marketers interested in this group?


Definitions:

Ethnography

A qualitative research method in anthropology for studying cultures through direct observation, participation, and other immersive methods to understand social practices and beliefs.

Sociologist

A social scientist who studies human societies, their interactions, and the processes that preserve and change them.

Sidewalk

A paved path for pedestrians on the side of a street or road.

Representativeness

The degree to which a particular studied group is similar to, or represents, any part of the larger society.

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