In General, Advertising Is More Effective When It ________ Than

question 30

Multiple Choice

In general, advertising is more effective when it ________ than when it ________.

• A) tries to create new product preferences; reinforces our existing product preferences
• B) reinforces our existing product preferences; tries to create new product preferences
• C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
• D) relies upon viral marketing tactics; relies upon word-of-mouth tactics

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Definitions:

Myelencephalon

The posterior part of the brainstem, comprising the medulla oblongata, involved in regulating vital bodily functions.

Medulla Oblongata

A part of the brainstem involved in autonomic functions, such as breathing, heart rate, and blood pressure.

Telencephalon

The largest part of the brain, responsible for voluntary motor function, cognition, emotion, and sensory processing.

Cranial Nerve VII

Also known as the facial nerve, it controls the muscles of facial expression, convey taste sensations from the anterior two-thirds of the tongue, and supply the lacrimal and salivary glands.