Explain Why Opinion Leaders Are Difficult to Identify

question 38

Essay

Explain why opinion leaders are difficult to identify.

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Definitions:

Verbal Participation

The extent to which individuals contribute to discussions or communication through spoken words.

Conjunctive Tasks

Tasks in which group performance is limited by the performance of the poorest group member.

Formal Work Groups

Groups that are established by organizations to facilitate the achievement of organizational goals.

Informal Work Groups

Informal work groups are naturally occurring social groups within an organization that form based on common interests, friendships, or shared tasks, but are not officially structured by the organization.