When Marketers Embed Brand Messages in Social Games, They Are

question 11

Multiple Choice

When marketers embed brand messages in social games, they are seeking to influence consumer behavior through the ________ determinant of diffusion.

• A) social proof
• B) observability
• C) compatibility
• D) trialability

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Definitions:

Homestead Act

A United States federal law passed in 1862 that granted 160 acres of public land to any individual who would farm it for at least five years.

Railroads

A transportation system consisting of a track of rails on which trains travel, used for moving passengers and goods over long distances efficiently.

Dawes Act

A law passed in 1887 that aimed to assimilate Native Americans into US society by allotting individual land parcels to heads of families, stripping away communal tribal land.

Indian Poverty

The state of economic deprivation and lack of access to resources faced by many in India, due to factors such as population density, corruption, and historical inequities.