Individuals Have Different Absolute Thresholds for Visual and Aural Stimuli

question 60

True/False

Individuals have different absolute thresholds for visual and aural stimuli. This fact supports the statement that subliminal advertising would need to be tailored to the individual in order to be effective.

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Definitions:

Secondary

Referring to the second in order, importance, or rank.

Actor/Observer Bias

This refers to the tendency to attribute one's own actions to external causes while attributing other people's behaviors to their internal characteristics.

Spatial Skills

The ability to understand, reason, and remember the spatial relations among objects or space.

Navigational Skills

The abilities and mental processes involved in the determination of one's position and the planning and following of a route.