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Word-of-mouth has a more powerful effect on consumers than paid advertising does.
Note Payable
A financial obligation in the form of a written promissory note that specifies the principal amount, interest rate, and due date.
Net Income
A company's final earnings following the deduction of all expenses and taxes from its revenues.
Net Cash Flow
The difference between cash inflows and outflows in a given period, indicating the liquidity position of a business.
Depreciation Expense
The amount of the cost of a tangible asset that is allocated as an expense over its useful life.
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