A Customer Buying an Unfamiliar Product That Carries a Fair

question 79

Multiple Choice

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of decision-making?

• A) cognitive decision-making
• B) limited decision-making
• C) habitual decision-making
• D) affective decision-making

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Definitions:

Positive Beginning

The act of starting a communication or process in a hopeful, optimistic, or favorable manner.

Unimpactful

Having little or no significant effect or influence.

Reasons Section

A part of a document or communication that explains the rationale or basis for a decision or action.

Audience Benefit

The positive impact or value that an audience gains from consuming a piece of content, attending an event, or engaging with a message.