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Under What Conditions Would a Customer Resort to Cognitive Decision-Making

question 16

Essay

Under what conditions would a customer resort to cognitive decision-making when presented with a problem characterized as a need recognition? Give an example.


Definitions:

Unassertive

Characterized by a lack of confidence and decisiveness in expressing one’s own desires, opinions, and needs.

Timid

Describes someone who is showing a lack of courage or confidence, easily frightened.

Cognitive Development

The study of how thinking, problem solving, and intelligence change and mature over time, particularly in children.

Continuous Process

An ongoing operation or production method that functions without interruption.

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