In the 1950s, an Approach Called ________ Research Attempted to Use

question 22

Multiple Choice

In the 1950s, an approach called ________ research attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.

• A) psychic
• B) archetype
• C) motivational
• D) lifestyle

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Definitions:

Flashbulb Theory

A theory suggesting that the memory for the circumstances in which one first learned of a very surprising and emotionally arousing event is vivid and detailed, as if a photo was taken.

Arousal Theory

A theory in psychology that suggests there is an optimal level of arousal for each individual that leads to the best performance on tasks; too little or too much arousal can decrease performance.

Equipotentiality Theory

The concept that various parts of the brain can take over the functions of other parts if those parts are damaged.

Effortful Processing

A type of information processing that requires a significant amount of attention and conscious effort in order to encode information into memory.