If a Consumer Is Following the Lexicographic Rule in Her

question 20

True/False

If a consumer is following the lexicographic rule in her decision making, then she would select a brand that is the best on the most important attribute.

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Definitions:

Self-Actualization

The accomplishment or realization of personal talents and possibilities, regarded as an essential urge or demand in every person.

Abraham Maslow

A psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Unconditional Positive Regard

A concept in client-centered therapy proposing absolute acceptance and support of a person regardless of what they say or do.

Factor Analysis

A statistical method used to identify underlying variables, or factors, that explain the pattern of correlations among observed variables.