Kyle Liked to Think He Could Program Anything Digital

question 51

Multiple Choice

Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

• A) cultural jamming
• B) advergaming
• C) pretailing
• D) plinking

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Definitions:

Leisure Interests

Activities or hobbies pursued for enjoyment, relaxation, or pleasure during free time.

Exogamy

A cultural practice that requires marrying outside one’s group (often used interchangeably with heterogamy).

Emotionally Committed

describes individuals who invest significant emotional energy into relationships, projects, or goals, often leading to strong loyalty and dedication.

Dysfunctional

Not operating normally or effectively, often describing relationships or family environments.