The ________ for a Brand Guides How a Company Uses

question 6

Multiple Choice

The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.

• A) positioning strategy
• B) Gestalt psychology
• C) sensory signature
• D) priming strategy

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Definitions:

Milgram

Refers to Stanley Milgram, a psychologist known for his experiment on obedience demonstrating people's willingness to follow orders.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or expectations, often to fit in or be accepted by others.

Kelley

Often associated with George A. Kelley's cognitive theory of personality which emphasizes personal construct psychology, focusing on how people's unique perceptual constructs shape their reality.

Compliance

The act of conforming to a request or command, often used in social psychology to discuss conformity and obedience.