Determining the Most Effective Reinforcement Schedule to Use with Consumers

question 18

Multiple Choice

Determining the most effective reinforcement schedule to use with consumers is important to marketers. What type of reinforcement schedule is most likely being used when after a period of time has passed, the first response a consumer makes brings the reward?

• A) fixed-interval reinforcement
• B) variable-interval reinforcement
• C) fixed-ratio reinforcement
• D) variable-ratio reinforcement

---

Definitions:

Interest Rate

The proportion of a loan or savings amount paid as interest to the lender or paid to the saver, usually expressed as an annual percentage.

Compensation Strategy

A company’s plan or approach towards designing and implementing payment structures and benefits for its employees.

Formulating

The process of devising or developing strategies, plans, or policies.

Process

A series of actions or steps taken in order to achieve a particular end.