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What Two Basic Dimensions Determine If a Shopper Will React

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What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?


Definitions:

Standard Deviation

An indicator that assesses the degree to which data values are spread out or clustered around the mean.

Basketball Team

A group of players who come together to compete in the sport of basketball.

Scoring Output

The generated results or scores from an assessment, evaluation, or algorithm, typically used in testing or machine learning contexts.

Standard Deviation

It quantifies the degree to which individual data points in a dataset deviate from the dataset's mean.

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