Susan Selects and Runs Her Focus Groups Carefully

question 58

Multiple Choice

Susan selects and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose. As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following biases?

• A) neophyte bias
• B) order bias
• C) response bias
• D) affinity bonding bias

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Definitions:

Company Goals

Objectives set by a company intending to guide its operational and strategic direction and measure success.

Behaviour Potential

The likelihood that a specific behavior will occur in a particular situation, influenced by the individual's previous experiences and environment.

Permanent Change

A lasting or enduring alteration in conditions, status, or policies that does not revert to its original state.

Experience

In a professional context, experience refers to the knowledge or skill obtained from involvement in or exposure to certain events, activities, or jobs over time.