Gradually Changing the Package of a Product That Depends Heavily

question 57

Essay

Gradually changing the package of a product that depends heavily on brand loyalty can be successful if each change is minor. Over the course of a year or more the package may change totally in appearance without offending or confusing brand loyal customers. What factors contribute to forgetting and allow this marketing strategy to work?

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Definitions:

Brain Adaptability

The capacity of the brain to modify its structure and function in response to changes in the environment, learning, or damage, also known as neuroplasticity.

Double-Edged Sword

A situation or decision that has both positive and negative consequences or effects.

Head Control

The developmental milestone where an infant gains the ability to hold their head up independently.

Newborns

Infants who are within the first few weeks of life after birth.