In a Typical ________ Test, Subjects Are Shown Ads One

question 14

Multiple Choice

In a typical ________ test, subjects are shown ads one at a time and asked if they have seen them before.

• A) recall
• B) recognition
• C) chunking
• D) salience

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Definitions:

Subliminal Exposure

The presentation of stimuli below the threshold of conscious awareness, which can nonetheless influence thoughts, feelings, or actions.

Perception

The way in which people categorize and decipher their sensory inputs to ascribe meaning to their environmental context.

Confederate States

The group of 11 Southern states that seceded from the United States in 1860-1861, leading to the American Civil War.

Presidential Campaign

The organized effort to secure the election of a candidate to the presidency of a country.