Frank Simms Has Decided to Use Yoda (The "Old Wise

question 65

Multiple Choice

Frank Simms has decided to use Yoda (the "old wise man" from Star Wars) to promote a new model of a notebook computer. Upon which of the following psychologist's ideas has Frank based his advertising strategy?

• A) Karen Horney
• B) Sigmund Freud
• C) Carl Jung
• D) Leo Burnett

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Definitions:

Localizing

The process of adapting content, products, or services to fit the cultural, linguistic, and other specific requirements of a particular geographic region or market.

Global Audience

Refers to the diverse and widespread group of people from various geographic, cultural, and linguistic backgrounds that can be reached or addressed, especially via the internet or mass media.

Solicited Proposal

A proposal requested by a company or individual, often in response to a specific need or project.

Interlocking Rivets

Fastening devices used to join two or more pieces together securely, with a design that locks together tightly.