Consumer Researchers Have Adapted Some of Sigmund Freud's Ideas

question 8

Multiple Choice

Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence our purchases.

• A) rational-thinking
• B) unconscious motives
• C) conscious motives
• D) deviant behavior

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Definitions:

Externalities

Economic side effects or consequences that affect uninvolved third parties; can be negative (costs) or positive (benefits).

Not Excludable

A characteristic of goods or services that does not allow for the prevention of use by individuals who have not paid for it.

Not Rival

A characteristic of a good where its consumption by one individual does not reduce availability to others, often associated with non-rivalrous goods.

Club Good

A type of good that is excludable but non-rivalrous, meaning those who do not pay cannot access it, but one person's use does not diminish availability for others.