The ________ Hierarchy Assumes the Consumer Does Not Initially Have

question 78

Multiple Choice

The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

• A) experiential
• B) habitual
• C) low-involvement
• D) standard learning

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Definitions:

Cocaine

A powerful, addictive stimulant drug derived from the leaves of the coca plant, which is native to South America.

Stillbirth

The delivery of a baby who has died in the womb after 20 weeks of pregnancy, distinguished from earlier pregnancy loss, which is typically referred to as a miscarriage.

Prematurity

The condition of being born before the completion of 37 weeks of gestation, often associated with various health challenges.

Thalidomide

A medication that caused birth defects when taken by pregnant women, leading to severe limb deformities in newborns.