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According to the ________ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide) .
Hans Eysenck
A psychologist known for his work on the theory of personality and intelligence, emphasizing genetic and environmental factors.
Egocentric
A perspective focused solely on one's own point of view and interests, often neglecting or struggling to understand others' viewpoints.
Humanist Term
A concept or term associated with humanism, emphasizing human values and concerns.
Self-actualizing
The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.
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