Kanisha Is Confronted with a Strange Set of Products During

question 16

Multiple Choice

Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favorite department store. Urban Grunge nail polish is "hot, hot, hot" according to recent ads. Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colors of the nail polish line. With such names as Street Slime, Garbage Goo, and Trash Can, caution might be the right move. Which of the following attitude functions most closely matches Kanisha's purchase decision?

• A) utilitarian function
• B) elaboration function
• C) ego-defensive function
• D) knowledge function

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Definitions:

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

Informational Social Influence

The influence to conform with a group's behavior based on the belief that the group is competent and has the correct information.

Normative Social Influence

A type of social influence that leads individuals to conform in order to be liked and accepted by the group.

Social Facilitation

The tendency for people to perform better on simple tasks or skills in the presence of others.