Justin Is in Charge of Promoting a Product That Most

question 15

True/False

Justin is in charge of promoting a product that most of his customers perceive as a low-involvement product. He created a TV ad and aired it over and over. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

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Definitions:

Claim Message

A communication that makes a request or demands action based on a right, such as requesting a refund or warranty service.

Closing Pleasantly

This refers to ending a communication interaction, such as a letter, email, or meeting, in a friendly and satisfying manner to leave a good impression.

Response Message

A communication made in reply to a received message, often intended to provide answers or clarification.

Graphic Devices

Visual elements such as charts, diagrams, and illustrations used to represent information or concepts.