Do Fear Appeal Ads Work? Which of the Following Best

question 83

Multiple Choice

Do fear appeal ads work? Which of the following best answers this question?

• A) They work well if the threat is very weak.
• B) They work if the threat is moderate and when a solution to the problem is presented.
• C) They work if the threat is high and vividly elaborated.
• D) There is no data to answer the question.

---

Definitions:

Preoperational

A stage in Piaget's theory of cognitive development, occurring roughly between the ages of 2 and 7, characterized by symbolic thinking and egocentrism.

Theory Of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions—to oneself and others and to understand that others have beliefs, desires, and intentions that are different from one's own.

Hostile Put-Down

A Hostile Put-Down is a form of verbal aggression in which someone insults or demeans another individual, typically to assert dominance or diminish the other's self-esteem.

Friendly Fun

Enjoyable, lighthearted activities or interactions that promote bonding and positive feelings among friends.