Justin Is in Charge of Promoting a Product That Most

question 15

True/False

Justin is in charge of promoting a product that most of his customers perceive as a low-involvement product. He created a TV ad and aired it over and over. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

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Definitions:

Ghetto of Poverty

A term highlighting the socio-economic and spatial entrapment of individuals in a cycle of poverty, often due to systemic inequalities.

Physiological Needs

Basic physical requirements for human survival, such as food, water, and shelter, as identified in Maslow's hierarchy of needs.

Behavior Psychology

A field of psychology focused on studying and understanding observable behaviors and the processes that underlie them.

John B. Watson

An American psychologist and one of the founders of behaviorism, emphasizing the importance of observable behavior over internal mental processes.