Like End Consumers, Organizational Buyers Are Influenced by Both Internal

question 31

Multiple Choice

Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?

• A) the nature of the organization
• B) the buyer's willingness to take risks
• C) the technological environment's impact on the organization
• D) the economic environment's impact on the organization

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Definitions:

Economic Expansion

The situation that occurs when an economy is growing and people are spending more money; their purchases stimulate the production of goods and services, which in turn stimulates employment.