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What Two Basic Dimensions Determine If a Shopper Will React

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What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?


Definitions:

Leukapheresis

A medical procedure in which white blood cells are separated and removed from the blood, often used in the treatment of certain cancers and blood disorders.

Chemical Carcinogen

A substance or agent that can cause cancer by altering cellular metabolism or damaging DNA directly in cells.

Viral Carcinogen

A virus capable of causing cancer by inducing uncontrolled cell growth through the infection of host cells.

Physical Carcinogen

A substance or exposure that physically causes cancer to develop in living tissue.

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