Researchers Who Argue That the Field of Consumer Behavior Should

question 27

Multiple Choice

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

• A) have a market-oriented focus
• B) aim to apply knowledge to increasing profits
• C) focus on understanding consumption for its own sake
• D) be judged in terms of its ability to improve marketing practices

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Definitions:

Human Dilemma

A situation or problem inherent to the human condition that presents challenges or obstacles that are difficult to navigate or resolve.

May's Concept

Refers to Rollo May's theories in existential psychology focusing on human choice, anxiety, and the search for meaning.

Fromm's Concept

Pertains to the theories of Erich Fromm, a psychoanalyst and social psychologist who explored the relationship between society and the individual's psychological processes.

Neurotic Anxiety

A form of anxiety that arises from an unconscious fear that one's impulses or suppressed emotions will take control, leading to unwanted behaviors or consequences.