A Store Environment That Has Been Made to Resemble a Living

question 73

Multiple Choice

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.

• A) marketscape
• B) being space
• C) mindscape
• D) activity space

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Definitions:

Price War

Successive, competitive, and continued decreases in the prices charged by firms in an oligopolistic industry. At each stage of the price war, one firm lowers its price below its rivals’ price, hoping to increase its sales and revenues at its rivals’ expense. The war ends when the price decreases cease.

Limit Pricing

A strategy used by dominant firms to set prices low enough to discourage entry into the market by potential competitors.

Informal Pricing

The establishment of prices based on flexible, non-regulatory factors such as negotiation, haggling, or customary practices, rather than fixed price tags.

Price Discrimination

A pricing strategy where identical or substantially similar goods or services are sold at different prices by the same provider in different markets or to different buyers.