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What Is Relationship Marketing? Why Is It So Widely Practiced

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What is relationship marketing? Why is it so widely practiced by today's marketers?


Definitions:

Experimenter Bias

The possibility that the experimenter’s knowledge of the condition a particular participant is in could affect her behavior toward the participant and thereby introduce a confounding variable to the independent variable manipulation.

Conceptual Replications

A method in scientific research where a study is conducted again with the same hypotheses but different methods or in different contexts to validate the original findings.

Random Assignment

A method used in experiments to assign participants to different groups in a way that each participant has an equal chance of being placed in any group.

Random Sample

A method of selecting a sample from a population in which every individual has an equal chance of being chosen.

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