In General, Advertising Is More Effective When It ________ Than

question 36

Multiple Choice

In general, advertising is more effective when it ________ than when it ________.

• A) tries to create new product preferences; reinforces our existing product preferences
• B) reinforces our existing product preferences; tries to create new product preferences
• C) relies upon word-of-mouth tactics; relies upon viral marketing tactics
• D) relies upon viral marketing tactics; relies upon word-of-mouth strategies

---

Definitions:

Exclusionary Rule

A legal principle in the United States that prevents evidence collected or analyzed in violation of the defendant's constitutional rights from being used in a court of law.

Probable Cause

A reasonable basis for believing that a crime may have been committed, which is a standard used in law to justify searches, arrests, and issuing warrants.

Warrantless Searches

Searches conducted by law enforcement without a warrant, permitted under certain conditions by law.

Consensual Searches

Searches conducted by law enforcement with the explicit consent of the individual being searched, without the need for a warrant.