________ Refers to the Strategy of Getting Visitors to a Web

question 10

Multiple Choice

________ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.

• A) Foot-in-door marketing
• B) Guerrilla marketing
• C) Viral marketing
• D) Demand-based marketing

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Definitions:

Foreclosure

The legal process by which a lender takes possession of a property used as collateral for a loan due to failure of the borrower to meet the repayment terms.

Deficiency

The shortfall amount between a debt owed and the proceeds from the sale of assets pledged to secure the debt.

Surplus

The amount of an asset or resource that exceeds the portion that is utilized.

Pennsylvania System

A penal system based on solitary confinement and rehabilitation of the prisoner.