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When Consumers Are Exposed to Far Too Much Information They

question 62

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When consumers are exposed to far too much information they are experiencing sensory overload.


Definitions:

Self-Esteem

An individual's overall subjective emotional evaluation of their own worth or value.

TCA Imipramine

A tricyclic antidepressant used to treat major depression and enuresis (bedwetting), acting by inhibiting the reuptake of neurotransmitters.

Antidepressant

A medication or other form of treatment designed to alleviate symptoms of depression by influencing neurotransmitter levels.

Enuresis

The medical term for involuntary urination, especially by children at night, also known as bedwetting.

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